A non-profit organization whose goal is to work for a free, competitive and barrier-free Israeli economy in an economy that encourages entrepreneurship, innovation and growth. In the local elections in 2018, we ran a campaign for them with the aim of encouraging voting for clean-handed candidates, as opposed to many contestants who were suspected or accused of one or another offense. Through proper branding, sharp and clear graphic language, carefully refined and ascertained messages and a correct definition of the target audience - we were able to stimulate an active public discourse on the issue, which was even covered in the television programs, and in the case of some authorities, also dramatically changed the results.

We led the entire digital advertising system of the list, which had limited budgets. With the help of proper planning and emphasizing the most important messages, we exposed hundreds of thousands of people related to these topics to the content in an adapted manner, thus creating millions of exposures. In the last election campaign for the local authorities, we placed the list's agenda at the center of the Tel Aviv political discourse. The party tripled its number of mandates in the council, and was actually the only list that managed to get stronger without a candidate for mayor.