Graphics are not enough

Beautiful graphics - that's not enough!

Graphic design is a field of design in visual communication. Therefore, its main purpose is to "communicate" with the audience - to combine text with an image in order to convey a certain message. As the popularity of digital advertising increased, graphic design became an integral part of the marketing strategy and took an honorable place in the advertising mixes of various companies in Israel and around the world.

The idea in graphics, or visual marketing, is to select the leading marketing messages, wrap and encrypt them in an aesthetic, original and value-added design for the target audience. That is, no more 'coupon' designs, aggressive and sales-oriented, but more subtle publications, which will attract the surfer from the artistic and aesthetic angle, which will arouse his curiosity and convince him to make purchases or leave details specifically with you.

Like any profession that gains momentum and becomes consumed in the market, so also graphic artists with different skill levels, pop up like mushrooms after the rain and offer a multitude of different graphics services. Even the advertising agencies that got on top of the hot trend, offer their clients explosive graphics and design packages, and more and more business owners are "tempted" to brand their business visually.

These are four common mistakes that business owners make when branding their business with graphics:

Graphics is a learned and acquired profession, not an innate sense.

While there are professionals with natural talent and artistic inclination, who have studied the variety of conceptual aspects, acquired the technical tools and master computer programs for design and illustration, there are also amateurs, who know some computer programs superficially, and are quick to present themselves as "professional graphic artists".

Before hiring a graphic designer or an advertising agency, in order to advance your business's marketing strategy, you must conduct in-depth research: study the area, get recommendations, consult and check a portfolio. Don't just rely on the list of clients that is displayed on the designer's website, ask to see work he has done on specific websites and Facebook pages.

The main thing is the message and motivation, not the art.

The emphasis in the field of graphics is to focus on conveying the message and motivating action, more than on the aesthetics or beauty of the final product. Unlike the other arts (where dignity is placed), the final product in graphic design is determined according to the scale of the consumer and not of the creative graphic artist. So for example, there can be a beautiful ad that is beautifully designed, which fails to convey a marketing message and remains without clicks and without leads.

The goal is uniqueness, not to be "like everyone else".

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Many business owners start working with graphic artists because they also want to get a share of the graphics "trend". It seems that all businesses, big and small, are visually branded, and therefore the pressure to "be like everyone else" is increasing.

So it is true, it is desirable to follow the fashion edict in the changing and competitive digital world, but it is more important to adopt a unique graphic language, which is precisely adapted to the business and the target audience. The goal is not only to produce graphics, but to produce graphic visibility that will excite your customers in a language that is special only to you. One that will separate you from the competition and make you stand out from the others.

But what about the leads?

So after you've hired a decent graphic designer, you've moved into action, you've come out original, innovative and striking, you're waiting by the phone and the leads aren't coming? This is perhaps the most common and acute problem in this context.

If the target audience you've targeted is not accurate, if the budgets you've allocated are not enough and if the platform you've chosen to advertise on is not suitable - no matter how impressive a graphic investment, it simply won't do the job! In order to generate quality leads, conversions and sales, successful graphics alone will not be enough.

Despite the great importance of professional, unique and personalized graphics, if it is not done in combination with broader marketing thinking, refining of audiences and optimization of results - it does not serve the business purpose! Only properly designed marketing graphics - brands and promotes the business, and aims for its success.

Don't settle for half jobs - turn to experts who do it all.

Oasis Media - smart digital marketing.