Important tips for promoting on Facebook

Smart and correct promotion of posts can lead to great and high-quality exposure! So how do you do it right?

If you are a human being living on this planet, you probably also spend several hours every day on the social network Facebook and it is quite likely that you have come across various posts with the inscription "sponsored" at the beginning. Some of you must have wondered how it is that those posts offer a product or service that is definitely interesting to you and relevant to you at this point in your life.

Zuckerberg and his friends over there at Facebook are really not suckers, and when they give advertisers the opportunity to reach a suitable and correct target audience, they actually guarantee more traffic on the network and of course more revenue on advertising space. Millions of people spend many hours on Facebook, with the power of smart and correct promotion of posts to bring great and high-quality exposure and promote your goals. For anyone interested in another nice and quite effective way to promote and market their goals, here are some tips for promoting your messages:

Set goals

It is important to know that in the Facebook ad system there are a variety of types of campaigns that are designed to meet different goals, such as as much and as much exposure as possible among the audience, engagement in posts, clicking on a link to an external link to Facebook, dialing a phone number, and more. Before we promote a certain post, we will determine in advance what its purpose is and accordingly we will create the required campaign. For example, if we want to create a buzz around a certain social issue, we will choose an engagement campaign. If we want to get people to call us, we will choose a distribution campaign with a call to call. With the help of correct audience selection and with the help of Facebook's algorithms, the ads will be exposed to people with the highest potential to respond to them.

Invest in graphics and text

People today are exposed to mountains of information and naturally they tend to skip a lot of content on the social network. Not least, many testify that when they come across sponsored posts they automatically skip over them and don't dwell on them at all. To make sure people at least stop and get your message you have to make sure to stop them correctly. A different and interesting image (not necessarily expensive and technically complicated) will do a good job. Short and focused texts will ensure that your message goes smoothly. An unusual opening sentence in the text will probably make the reader stop compared to a normal sentence "that doesn't promise".

Make sure you target your audience

More than once Facebook will offer you to make a "Boost Post" and promote your posts for a certain amount, usually the selection of the audience there will be very basic. Our warm recommendation is not to choose this option, since this is a relatively simple, "blind" promotion that will probably bring you traffic that is not really relevant. In the ads system, we define the targeting options: geographic area, ages, areas of interest, and on the other hand, definitions of who we want to avoid reaching. In more advanced stages, you can choose to reach those who have visited our page or website or who have engaged with our posts.

Don't forget to measure!

Tools like Google and Facebook Analytics will give you important and reliable information about your publications: what works more or less, which texts or graphics bring traffic and what is the ideal optimization in each publication. In the ads system there are data that are very simple to understand and you can get information according to the goals we have set for ourselves. Be sure to familiarize yourself with the system and the analysis options available to you and design your advertisements accordingly.

What works well organically will also work in promotion

As a general rule, we have the option to run posts that will not be seen on the page but will run as ads, or you can turn organic posts that we have on the page into sponsored ads. If you see that a certain post you uploaded on the page is getting a lot of positive reactions, likes and shares, it probably ignites something in people and this is a good indication of the potential results when it is promoted to the right audience.

Those who have the leisure and patience to delve into the many possibilities offered by the Facebook advertising system can achieve beautiful results and faithfully advance their goals. However, even those who choose to switch to an external provider are very important to know the various options and capabilities of the system. And if you chose this path, make sure you cooperate with the provider: deliver graphic materials and text on time, take care of permissions and means of payment for the advertising budget and accept his professional choices.

Of course, this is your page and there is no doubt that you should be on the pulse and design the messages, but nevertheless, it is important to remember that advertising agencies (at least the best ones) are those that deal with the craft and probably their advice and comments regarding the posts and advertising methods come from experience.

And good luck!