Have you heard of "Shazeru" yet?

Shazeru, or in its more familiar name, "remarketing", is a term in the field of internet marketing, through which it is possible to maximize the benefit from audiences that have created some kind of interaction with our product or service. These can be surfers who came to our home page, those who bought something on the site, or those who just left details on the landing page or added a product to the shopping cart, but did not place the order for some reason.

At the base of the method is the logic that says that potential customers who have already expressed interest in our product or service are more likely than other audiences to purchase or show interest again. In accordance with this logic, we produce content that appeals to the same audiences again, often through different and alternating messages - and arouse in them a renewed interest in what we have to offer. From a technological point of view, remarketing makes it possible to "color" the surfers who visited a certain web page or performed a certain action and "follow" them in order to display the advertisement again. The system is sophisticated enough to "transition" between platforms, that is, the customer will be exposed to our ad while scrolling on Facebook while searching on Google, and browsing content sites on mobile.

So for example, a student who wanders through your website during a boring class, adds items to the "shopping basket" but does not complete the payment process (because he had to leave the hall), will see an ad the next time he opens Facebook reminding him to pay and complete the purchase process.

How will we use the remarketing method to maximize business profits?

the "reminder" method

Intended for surfers who have only visited the site without performing additional actions - concentrated advertisements will appear on the various networks in order to "remind" the surfers that they were exposed to our product or service, and encourages them to return to the site and make a purchase.

the "completion" method

Intended for surfers who added a product to the shopping cart but did not complete the purchase process - we can offer a special discount or another incentive through a dedicated ad that will help complete the sale. Also, the ads will remind surfers of the product and encourage them to come back and make the purchase.

the "temptation" method

Intended for surfers who left details to return (in a professional "Near") way - we can distribute similar products or services or special offers and promotions in a targeted manner since this audience has already shown a certain interest in what we have to offer.

the "push" method

Intended for surfers who have already bought on the site in the past, where we offer them to buy something additional or complementary and turn them into repeat customers and encourage them to purchase in the future as well.

In addition, remarketing contributes to the branding and promotion of the business, making it stand out in the eyes of interested customers; The customer who visited the site suddenly begins to see you "all over the Internet" - an effect that creates a positive impression on every customer.

Remarketing has the power to contribute a lot to the business in terms of marketing, branding, and of course finances. However, in order to carry out the remarketing in the best way, technical steps are required such as implementing tracking codes on the website or defining audiences on Facebook, and of course, experience, knowledge, and understanding of the buying experience of customers. If your digital marketing is smart and calculated and you take it into account before starting digital campaigns, you can leverage your business activity and maximize profits without spending capital on advertising and marketing.

Don't settle for half jobs - turn to experts who do it all.

Oasis Media - smart digital marketing.